The Beatles NEVER (PROMO) PLAYED Rarities - Capitol US

$ 40

$ 40 Sold For

Apr 7, 2026 Sold Date

Feb 24, 2026 Start Date

1 Number Of Bids

USA Country Of Seller

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Description

>>>NEVER PLAYED<<<
This is a PROMO, NOT a C/O. (See Below)
This Pressing Pre-Dates Discogs' Listings.
Matrix / Runout (Side 1): SHAL-1-12060 G4 #1
Matrix / Runout (Side 2): SHAL-2-12060 G3 #1
Capitol Records employed several methods to distinguish promotional copies of their albums over time, primarily focusing on marking the album jackets rather than creating unique promotional pressings (like the "white label promos" used by many other record companies). Here's a breakdown of their promo marking practices since the British Invasion:

1962-1964: Sticker on back cover: Capitol added a sticker to the album's back cover to designate it for promotional use.
Early 1964: Stamped Warnings: They began stamping warnings like "Promotional – Not for Sale" on the back cover.
Mid-1964 to mid-1967: Perforated "Promo": Capitol punched "Promo" in perforated letters into the upper right corner of the jacket.
Mid-1967 to mid-1969: Perforated "Free": They changed the perforated word to "Free" in the upper right corner.
Mid-1969 to mid-1980: Small Hole: Capitol punched a small hole into the upper left or right corner of the jacket. This is also how they marked deleted or "cut-out" albums.
1980 onwards: Gold Foil Stamp: They started using a gold foil stamp on the upper right corner of the jacket with a message beginning "Property of Capitol Records," according to Rather Rare Records.

It's important to note that these markings primarily appeared on the album jackets, with the records themselves often being standard stock copies. While the "promo holes" might look like they indicate a lesser value (as they do for "cut-outs"), in the context of Capitol promos, they signify a promotional copy and can be more valuable to collectors than standard retail versions, says Rather Rare Records. This practice of using markings on the jacket instead of unique promotional pressings (like white label promos) was unique to Capitol Records during the 60s and 70s.
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About Us:

SPECIALIZING IN IMPORTS & PROMOS (All Pre 1985)
**NEW TITLES ADDED DAILY**

I worked in the distribution end of the record business between 1969-1984. I was a buyer for different distributors over those years and received about 10 promo records a week. Needless to say after all those years, I collected many records. I used the Promos as trades for Imports and other titles I was looking for.

I want to explain my "NEVER PLAYED" listings. I have many records that I have not listened to that DO NOT have the shrink wrap on. Many of these were backups for the lp's I was listening to or never got around to hearing. These are guaranteed to please.

If a buyer is not pleased with their purchase, Please contact me and I WILL resolve any issues.